SO-CAL SPEED SHOP TODAY

The SO-CAL Speed Shop is based in Pomona, CA, where its 27,000-square-foot complex houses all current facets of its business. True to its name, SO-CAL, under the direction of shop foreman Ryan Reed, can handle anything speed-related, from simple maintenance to a complete build. The facility has a total of 12 work bays: four for repair and hookup; and two each for chassis fabrication, miscellaneous fabrication, body-in-metal and paintwork. The complex also contains a retail store that displays and sells its own products and those it distributes, including BFGoodrich tires, B&M Transmissions and Pete and Jake's Hot Rod parts. In addition, SO-CAL manufactures the New Traditionalist™ line of hot rod parts, including the Step-Boxed™ chassis and the SO-CAL front end. In addition to its current roster of 60 dealers in the U.S., SO-CAL exports to Canada, Europe, Australia and New Zealand. SO-CAL Media, a division of the SO-CAL Speed Shop, handles all the creative needs of SO-CAL as and additional clients.

Among SO-CAL’s recent projects were several commissioned by GM’s Bonneville Racing Team, including a chopped, 800-hp Chevy HHR on a drag racing-style chrome moly-tube chassis; a turbocharged, heavily modified Cobalt SS that clocked a top speed of 243.127 mph; and the Ecotec Lakester, a modern rendition of Alex Xydias’ original SO-CAL Belly Tank that ran 198 mph in 1952. But So-CAL doesn’t limit itself to four-wheeled high performance: Jimmy "Shine" Falschlaner handles the shop’s bike building chores from custom painting to complete "knock-out" bikes.

Among SO-CAL's recent projects were several commissioned by GM's Bonneville Racing Team, including a chopped, 800-hp Chevy HHR on a drag racing-style chrome moly-tube chassis; a turbocharged, heavily modified Cobalt SS that clocked a top speed of 243.127 mph; and the Ecotec Lakester, a modern rendition of Alex Xydias' original SO-CAL Belly Tank that ran 198 mph in 1952. But So-CAL doesn't limit itself to four-wheeled high performance: Jimmy "Shine" Falschlaner handles the shop's bike building chores from custom painting to complete "knock-out" bikes.